Behavioral health found not as a market opportunity, but through lived experience. Athletics, peer support, corporate leadership, and decades of watching what happens when people finally have these tools.
The familiar faces. A wider group of builders, operators, and advisors stands behind them.
Princeton, International Policy. Former healthcare consultant. Wellness Director at Hudson's Bay Company, where she built behavioral health programming inside one of North America's largest retail organizations. She brings the institutional rigor and program design that turn 25 years of methodology into something teachable at scale.
William F. Harrah College of Hospitality, UNLV. Lived experience expert and former high-level tennis athlete. He brings a hospitality-first lens to a field that has historically felt rigid. Welcoming people in. Setting the table for vulnerability to take place.
Began her career with Teach for America. Joined United Healthcare, where she ran leadership accelerator programs inside one of the largest healthcare organizations in the U.S., then moved to the business side and rose to Director of Growth. Brings strategy, product instinct, and a deep grounding in leadership development.
Princeton, Operations Research and Financial Engineering (ORFE). All-American high jumper. Senior Engineer at Epic, where he built infrastructure for one of healthcare's most trusted records platforms. Same rigor and care now applied to Wise Friend's tech stack.
Our working advisory spans clinical psychology, behavioral health policy, intensive outpatient programming, athletic performance, data science, and youth development. They share their time because they want to see this layer of the system finally exist.
Full advisory roster available on request.
Beta cohorts forming now. Institutional partnerships welcome.